Wool isn’t a trend – it’s the original performance gear.

From duck blinds on frosty Kansas mornings to frozen lakes in the Canadian bush, we’ve trusted wool to keep us warm, dry, and moving for as long as we can remember. Wool isn’t a trend. It’s the original performance gear — renewable, biodegradable, and built by nature to handle whatever the outdoors throws at you.

Our mission is simple: bring that timeless performance into the modern outdoor lifestyle, pairing rugged function with style that lasts.

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100%

Renewable

Every year, sheep grows a new fleece naturally – no factories required.

30%

Moisture Wicking

Wool can absorb up to a third of it’s weight in moisture without feeling damp.

6,000+

Years of History

From ancient shepherds to modern explorers, wool has stood the test of time.

100%

Natural Fiber

Wool is pure and natural, grown year-round without synthetic additives.

Friends say I talk about wool like it’s the secret to surviving the wild…they’re not wrong.

Over the years – whether I was ice fishing in Ontario, hunting in Kansas, or just spending a cold morning in the shop – wool has always been my go-to. Friends and family joke about it, but for me, it’s more than a material. It’s a way to stay comfortable, prepared, and connected to the outdoors in any season.

That’s why I started Woologic – a place for people who want gear they can rely on, stories that inspire them to get outside, and hard-earned lessons learned the cold way. This isn’t just about pushing products; it’s about sharing the stuff that actually works when you’re out there.

Wool’s been around for centuries for a reason — nothing else keeps you warm, dry, and comfortable quite like it.

Alex Mathiesen

Founder

Have a story to share? Let’s talk wool.

From timeless gear to modern innovations, I’m always looking to connect with others who appreciate wool as much as I do. Whether you have a question, a tip, or just want to swap stories, I’d love to hear from you.

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